Bundesliga, DAZN, Die Liga – Fußballverband

DAZN Secures Exclusive Rights to Broadcast Bundesliga Matches in Germany

In a landmark deal, DAZN has acquired the exclusive rights to broadcast all Bundesliga matches in Germany for the next four seasons, from 2021/22 to 2024/25.

The deal, reportedly worth around €4.4 billion, will see DAZN become the sole provider of live Bundesliga matches in Germany, both on its linear channels and its streaming platform.

This marks a significant shift in the German football broadcasting landscape, as the Bundesliga has previously been shared between Sky and Eurosport.

Key Points of the Deal

• DAZN will broadcast all 306 Bundesliga matches per season live, including the Bundesliga Play-Off.
• The deal includes the rights to produce and distribute highlights, near-live clips, and other content related to the Bundesliga.
• DAZN will also have the exclusive rights to broadcast the German Super Cup.

Impact on German Football

The deal is expected to have a major impact on the German football landscape.

For fans, it means that they will now have to subscribe to DAZN in order to watch live Bundesliga matches.

For clubs, it means that they will receive a significant increase in revenue from broadcasting rights.

DAZN's Growth in the German Market

The acquisition of the Bundesliga rights is a major coup for DAZN, which has been rapidly expanding its presence in the German market in recent years.

DAZN already holds the rights to broadcast the UEFA Champions League, the UEFA Europa League, and the Premier League in Germany.

With the addition of the Bundesliga, DAZN now has a comprehensive offering of live football coverage in Germany, which is likely to attract a large number of subscribers.

The Future of Football Broadcasting in Germany

The DAZN-Bundesliga deal is a sign of the changing landscape of football broadcasting in Germany.

Streaming services are becoming increasingly popular, and traditional broadcasters are facing increasing competition from these new entrants.

It remains to be seen how the DAZN-Bundesliga deal will affect the German football broadcasting market in the long term, but it is clear that the landscape is changing rapidly.